SIGNS TO ED SHEERAN’S GINGERBREAD MAN RECORDS

NEW SINGLE ‘PSYCHO’ CO-WRITTEN WITH ED AND STEVE MAC COMING JULY 2

“I’m a huge fan” – Taylor Swift

“singer-songwriter pop with a purpose” – Clash

“her gift for melody is remarkable”– Sunday Times Culture

“mixes strummed melodies and storytelling to cosmic effect” – Music Week

“one of the most exciting singer-songwriters in the game”– The Independent

“one of those truly authentic talents whose candid, catchy pop numbers are sure to stick in your heart and head” – Notion

Maisie Peters is thrilled to announce that she has signed to Ed Sheeran’s Gingerbread Man Records, and will be releasing her debut album, ‘You Signed Up For This’, on August 27 (pre-order here). In tandem with the announcement, Maisie has revealed that her new single, ‘Psycho’, co-written with Ed and Steve Mac, will be released on July 2.

With her knack for transforming everyday experiences in to vividly written diary-style songs, ‘You Signed Up For This’ is both Maisie’s coming of age story and a love letter to girlhood; penned with the wit, charm and quiet confidence that has seen her ascend from busking on the streets of Brighton, to recently making her US TV debut on The Late Late Show with James Corden. Transporting us directly in to her world as she navigates from small town teenager to adulthood, there’s a universal sense of familiarity and nostalgia as she shares memories of blossoming relationships (‘Outdoor Pool’, ‘My Elvis Song’), being played (‘Boys’, ‘Volcano’), heartbreak (‘Tough Act’, ‘Villain’), and first holidays with her twin sister (‘Brooklyn’).

Maisie treated fans to their first taste of ‘You Signed Up For This’ earlier this year with ‘John Hughes Movie’. The track soared to No. 1 on iTunes the weekend of release, was playlisted across BBC Radio 1 and 2, and has been streamed over 11.5 million times globally to date.

Revered for her songwriting, Maisie has spent the past three years honing her craft in sessions across London, LA and Nashville, creating songs for ‘You Signed Up For This’ alongside the likes of Ed Sheeran, Steve Mac, Fred again.., Johnny McDaid, Miranda Cooper, and producers Joe Rubel (Tom Grennan, Benjamin Francis Leftwich), Afterhrs (Niall Horan, GRACEY), Rob Milton (Easy Life, Holly Humberstone) and Brad Ellis (Jorja Smith, Little Mix).

Maisie says:

“Signing to Gingerbread is a dream come true. I grew up inspired and in awe of Ed, like many other 13 year olds who heard ‘Lego House’ for the first time, so, it’s kind of amazing and hard to believe that I get to be the 21 year old who is able to call him and the whole Gingerbread team now friends, family and mentors for life.

I’m so excited to announce ‘You Signed Up For This’, it really is my (albeit not hugely long) life’s work and my proudest achievement; it is my favourite album maybe ever and whilst I may be biased, I really hope it goes into the world and becomes lots of other people’s favourite too.

It all means the world and is my world and there is nothing I would rather do.”

Ed Says:

“Excited to announce that I’ve signed the wonderful Maisie Peters to Gingerbread Man Records. She’s a very special artist who continues to push her storytelling in new directions. We had a few great writing sessions together and from there I knew I had to work with her. Can’t wait for you to hear her debut album x”

Impressively, ‘You Signed Up For This’ is Maisie’s second full length release in the space of three months, as she recently became one of the youngest musicians in history to write and curate a soundtrack for the second season of Apple TV+ Original Series, ‘Trying’, at only 20 years old. Written in just two months last winter, the stunning body of work includes duets with her friends and favourites, including Griff, James Bay and Bear’s Den.

With a fervent following, over half a billion global streams to date, sold out headline shows in both the UK and US, famous fans (Taylor Swift, Phoebe Bridgers, Sam Smith), and a newly inked deal with one of the most successful musicians of all time, Maisie is seeing her dreams come to life and inviting us along on the journey.

Make sure to catch Maisie performing at some of the UK’s biggest festivals this summer (All Points East, Isle of Wight, Boardmasters, Latitude), and follow the Maisie Peters Book Club on Instagram for monthly interviews with some of the most acclaimed names in literature (Naoise Dolan, Elif Batuman, Julia Samuel).

‘YOU SIGNED UP FOR THIS’ TRACKLIST

1. You Signed Up For This
2. I’m Trying (Not Friends)
3. John Hughes Movie
4. Outdoor Pool
5. Love Him I Don’t
6. Psycho
7. Boy
8. Hollow
9. Villain
10. Brooklyn
11. Elvis Song
12. Talking To Strangers
13. Volcano
14. Tough Act

Setting eternally relevant themes to classic melodies with an ear for modernist production, Gavin James’ unassuming authenticity and songcraft has been the key to him unlocking 1.5 billion streams, 6 million monthly listeners at Spotify, and 32 international Platinum or Gold records. His million+ social media followers are similarly engaged by an artist simply being who he is. Today he shares his new single ‘Sober’.

https://youtu.be/NcM7sEUwBHo

If you haven’t yet discovered Gavin, his brand new single ‘Sober’ is the perfect introduction. It’s a stadium-scaled expression of the kind of sorrowful sentiment that you’d normally keep close to your chest: the ever-relevant young adult experience of wondering whether a love is fuelled by intoxication or if there’s something more substantial to hold onto.

https://open.spotify.com/track/06JiOEVmezHtB6gplBP6Mo?si=ee1cfdba9bfc4470

Gavin says, “Sober is a song about being in love with someone and then in the morning they all of a sudden don’t love you back. It’s pretty much about their sobering reality that you are not for them and you’re left alone replaying the relationship in your head … so you’re sad about it and you sing it real loud with a piano❤️“

There’s a bravery in sharing such an emotion in a song that’s equally at home on the airwaves as it is unifying audiences at shows. And that’s matched by his judgement in deploying the full-strength of his emotive vocals only where it matters the most. Helping Gavin achieve his full potential on the track are some A-list collaborators. Production comes from Patrick Pyke Salmy and Ricardo Muñoz, who have been dominating charts across Europe with Zoe Wees’ hits ‘Control’ and ‘Girls Like Us’. The track was subsequently mixed by Mitch McCarthy (Olivia Rodrigo, Driver’s License).

From early favourites such as‘Always’ and ‘Nervous’ to recent releases ‘Man on the Moon’ and ‘Boxes’, Gavin’s talents have been embraced by countless big names. He has played shows with Niall Horan, Ed Sheeran and Sam Smith, while Jimin of BTS amassed 256 million likes when he sang along to ‘Nervous’ on the South Korean streaming service V Live. Gavin’s most recent ‘Boxes’ EP hit number 1 in the album and airplay charts in Ireland last year.

A 29-year-old Dubliner, Gavin James has come a long way from his early days busking on Grafton Street. His international touring has resulted in 250,000 ticket sales for his headline shows, which included two nights at Dublin’s 13,000 capacity 3Arena. As we await the return of live music, Gavin has spent recent weeks sharing footage of some unforgettable moments of his previous shows, with electrifying scenes stretching from Brazil to Ireland’s Electric Picnic festival.

Global pop sensation Ava Max unleashes her powerful new single “EveryTime I Cry” TODAY! An undisputed summer smash, the highly-anticipated, adrenaline-fueled track is pure electropop perfection.

https://open.spotify.com/album/5W79aGcuoBYk0Mb2QL2Jcw?si=eLplf8LsRimr5EMXkb87hg

Of the empowering single, Ava says, “After every struggle you go through you become a little bit stronger. And every tear you shed is not wasted, but becomes your river of hope.”

Making her mark as one of the most-streamed female artists in the world, Ava’s previous single “My Head & My Heart” exploded on the charts upon its release, racked up more than 401 million global streams and skyrocketed into the Top 15 on Pop radio. It followed Ava’s last Platinum single “Kings & Queens,” which has over 1 billion million global streams, held the #1 spot on the Hot AC chart for 8 straight weeks and peaked at #2 on Pop radio.

Ava is the daughter of Albanian immigrants and has grinded since grade school, exploding in the music world on a global scale with her 2018 triple-platinum smash “Sweet but Psycho.” Streamed over 2.1 billion times by 2020, the song clinched a spot in the Top 10 of the Billboard Hot 100 for three weeks. Ava only accelerated this rapid rise to pop superstardom with the Gold-selling “So Am I” [927 million global streams], “Salt” [1.5 billion global streams], “Kings & Queens” [1 billion global streams] and “Who’s Laughing Now” [301 million global streams]. In the middle of this whirlwind, she pieced together her 2020 full-length debut album, Heaven & Hell, which quickly rose to Gold certification upon release.

https://youtu.be/ipEiW6eQQcU

“A true hit-maker” – Forbes

“This is pop at its most shimmery and divine” – Wonderland

“Ava Max Claims Her Throne…” – Rolling Stone

“One of pop music’s brightest stars” – People

This morning, Ed Sheeran announced (with help from sporting icon David Beckham) that he will be performing at TikTok’s UEFA EURO 2020 Show.

https://www.tiktok.com/foryou?lang=en&is_copy_url=1&is_from_webapp=v1&item_id=6969822695525567749#/@edsheeran/video/6969822695525567749

The gig will be livestreamed only on TikTok from his home ground of Portman Road, Ipswich Town – kicking off at 9pm BST.

#1 ON GLOBAL YOUTUBE VIDEO CHART & BIGGEST DEBUT EVER FOR A NEW ARTIST WITH OVER 75 MILLION VIEWS

“cute and furious” – The New York Times

‘“Build a Bitch” is an audacious, darkly comic slice of new-school pop” – Billboard

“Deftly dismantling the impossible standards of beauty that we are put under, it’s also incredibly catchy” – VOGUE

Aftertaking over the internet as the third-biggest TikTok star and #1 Asian-American influencer in the world, Bella Poarch is continuing to break records left and right with the release of her debut single “Build a Bitch.” The acclaimed video, directed by Andrew Donoho and creative directed by Sub Urban, scored the biggest debut ever on YouTube for a new artist, entering both the Global and U.S. YouTube Video charts at #1, with a whopping 75 million views and counting. Meanwhile at Spotify, “Build a Bitch” is rapidly climbing the charts, currently sitting at #27 on the Spotify Top 200 globally and #40 on the Top 100 Spotify songs chart.

Currently the track is at;

94 MILLION YOUTUBE PLAY

21 MILLION SPOTIFY STREAMS

#26 IRISH CHARTS

#146 SHAZAM

Bella says, “Being in the navy taught me a few things – patience, discipline, and family. To be honest, I can’t believe the reaction everything is getting and I’m so grateful to my fans for all of their support. I couldn’t have done this without them. They are my family. Mahal na mahal ko kayong lahat ?”

“From the moment we spotted Bella Poarch, we knew we had a star on our hands. She’s already captivated millions around the globe by being her most authentic self, but now she’s able to let her true musical artistry shine,” said Aaron Bay-Schuck and Tom Corson, co-Chairmen of Warner Records.  “Bella has a distinct and clear vision and the raw, undeniable talent to see it through. All of us at Warner Records are excited to bring Bella’s world to life – and this is truly only the beginning.”

NEW ALBUM SCALED AND ICY OUT NOW

GRAMMY® Award winning duo Twenty One Pilots have shared “Saturday,” the third track to be released from their widely anticipated new album, Scaled And Icy, is out now, via Fueled By Ramen [album artwork / tracklist below]. “Saturday” is available now on all streaming platforms along with an official lyric video on the band’s YouTube channel.

“Saturday” follows Twenty One Pilots’ recently released album track “Choker,” which is accompanied by a music video directed by Mark Eshleman for Reel Bear Media, and Scaled And Icy’s lead single, “Shy Away,” which is currently #1 at Alternative Radio for a fourth consecutive week.  Having ascended to #1 at the format in just three weeks, “Shy Away” places the duo in an elite group of acts with multiple songs to rise to #1 at the format in three weeks or less including: U2, R.E.M., The Cure, Linkin Park, Red Hot Chili Peppers, and Foo Fighters. All three songs are available as an instant grat downloads with all pre-orders of Scaled And Icy, available now in a variety of formats including a special edition box set limited to 35,000 copies worldwide.

Written and largely produced by Joseph in isolation over the course of the past year at his home studio, with Dun engineering the album’s drums from across the country, Scaled And Icy is the product of long-distance virtual sessions and finds the duo processing their upended routines along with the prevailing emotions of 2020 – anxiety, loneliness, boredom, and doubt. The duo had to forgo their normal studio sessions but reached a new of level of introspection in the process, adopting a more imaginative and bold approach to their songwriting. The result is a collection of songs that push forward through setbacks and focus on the possibilities worth remembering. Scaled And Icy is Twenty One Pilots’ first studio album in three years and follows their RIAA Platinum certified LP, Trench.

In 2020, Twenty One Pilots surprised fans with standalone singles “Level of Concern” and “Christmas Saves The Year.”  “Level of Concern” reigned at Alternative Radio for 12 weeks straight and cracked the Top 25 on Billboard’s “Hot 100” chart, while also achieving RIAA Gold certification, and propelling the band to victory at last year’s American Music Awards where they took home the award for “Favorite Artist – Alternative Rock.”  “Christmas Saves The Year” arrived at the tail end of 2020 and debuted on Billboard’s “Alternative Airplay” chart becoming the first holiday-themed song to make the list since 2012.

Twenty One Pilots scored one final accolade in the final moments of 2020, officially breaking the GUINNESS WORLD RECORD™ for the longest music video with their history-making regenerative visual for “Level of Concern.” Conceived by the band with interactive director Jason Nickel, and award-winning storyteller / director Jason Zada, the first-ever ‘Never-Ending Music Video’ pulled in fan created content from over 162,000 user submissions, in real time, live on YouTube.  Powered by Imposium, every three minutes and forty seconds a new music video was created and streamed live to YouTube, containing brand new content from fans. Besting the previous record holder, Pharrell and his 24-hour long video for “Happy,” Twenty One Pilots’ ‘Never-Ending Music Video’ for “Level of Concern” broadcasted for 177 days straight with a total run time of 4,264 hours, 10 mins, 25 seconds. 

Twenty One Pilots’ 2018 LP Trench ushered in a new era for the duo from Ohio.  Earning Platinum certification from the RIAA, the album was met with critical acclaim with Billboard declaring, “Trench revels in the confounding genre-blurring and cavernous conceptualism that has defined Twenty One Pilots.”  A true global phenomenon having surpassed two billion streams worldwide, Trench is highlighted by the RIAA Gold and Platinum certified alternative hits “The Hype,” “Chlorine,” and “Jumpsuit.” “Jumpsuit” stands as the decade’s fastest rising song to reach #1 on Billboard’s “Alternative Songs” chart and earned the duo their fourth GRAMMY® nomination (Best Rock Song). The acclaimed conceptual collection also features the RIAA Gold-certified “Nico And The Niners” and the RIAA Platinum-certified single “My Blood.”

Twenty One Pilots

Scaled And Icy

Good Day

Choker

Shy Away

The Outside

Saturday

Never Take It

Mulberry Street

Formidable

Bounce Man

No Chances

Redecorate

MULTI-PLATINUM SINGER-SONGWRITER RELEASES FIRST NEW MUSIC IN MORE THAN THREE YEARS

“MISSING PIECE” TO BE FEATURED ON ABC’S GREY’S ANATOMY

“Missing Piece” is the first taste of new music from Vance Joy in three years, and follows on from his recent collaboration with fellow superstars Benny Blanco and Marshmello on “You.” Written virtually during a COVID lockdown with Joel Little (Taylor Swift, Khalid, Lorde), “Missing Piece” was inspired by people all over the globe being separated from their loved ones during the COVID-19 pandemic and is a song for our times.

“’Missing Piece’ is a song about being separated from someone you love,” Vance says. “It can be tough but when what you have is good you know that these separations are just small stuff; you’re both holding the line. It’s about the stillness you find when you are together. I wrote it with Joel Little on a zoom call. I’m a big fan of his great songwriting and production. I think we tapped into something that’s relatable given so many people around the world have been separated recently due to restricted travel.”

Announced exclusively on Variety this morning, “Missing Piece” will make an impressive television debut on tonight’s new episode of Grey’s Anatomy airing THURSDAY, MAY 20 (9:00-10:00 p.m. EDT), on ABC. Grey’s Anatomy music supervisor Kasey Truman and Vance Joy spoke with Variety about the song’s meaningful use in the show, with the outlet declaring: “‘Missing Piece’ is a tried-and-true love song, centred on the feeling of finally finding — as the title suggests — your missing puzzle piece. Over uplifting guitar riffs, Joy sings in the chorus: ‘Because when I’m in a room with you, that missing piece is found / You know when you’re by my side, darling, nothing can break us down.’”

https://www.youtube.com/watch?v=atka_0TUTLM

“Missing Piece” arrives with a charming, playful video from Melbourne based director Annelise Hickey and sees Vance Joys love going to extreme lengths to deliver him his forgotten lunch.

WATCH THE VIDEO HERE

2021 has already seen Vance Joy teaming up with superstar producers Benny Blanco and Marshmello for the recent single, “You,” which proved an immediate hit upon its arrival earlier this year, reaching the top 20 on both Billboard’s “Alternative Airplay” and “Rock Airplay” charts while earning critical acclaim from such national publications as Rolling Stone, which declared it to be “a sweet and uplifting bit of pop-rock that finds Joy crooning over Blanco and Marshmello’s horn-inflected production.”

Vance Joy’s blockbuster second studio album, Nation of Two, made a remarkable chart debut upon its February 2018 release, entering the SoundScan/Billboard 200 at #10 while also making a top 5 arrival on the “Current Album Sales” chart. Fueled by such RIAA gold certified hit singles as “Lay It On Me” and “Saturday Sun,” the album has since earned more than 500 million worldwide streams as well as Australia’s ARIA Music Award for “Best Adult Contemporary Album.”

Hailed by Entertainment Weekly for its “piercing vignettes of young love and emotional restlessness,” Nation of Two in turn followed Vance Joy’s RIAA platinum certified 2014 debut album, dream your life away, highlighted of course by the 6x platinum certified worldwide megahit, “Riptide.”

Known as a charming, celebratory live performer, Vance Joy has lit up audiences around the world on a string of sold out headline tours as well as special guest turns on stadium runs by avowed fans like Taylor Swift and P!nk. 2018 saw the release of Live at Red Rocks Amphitheatre, recorded earlier that same year at the historic Colorado venue during the acclaimed Australian singer-songwriter’s epic “Nation of Two World Tour.”

Skrillex has shared his new track “Butterflies” marking the first official new music of his since 2019. Listen HERE!

https://youtu.be/_PEe6TP1kCc

On “Butterflies” Skrillex taps renowned producer Four Tet and musical powerhouse Starrah for this house inspired song. The track highlights Skrillex’s penchant for collaboration and curation pairing his dynamic and nuanced production with two of music’s most credible and respected artists.

Diamond-certified, Grammy®-nominated, global superstar Bebe Rexha unleashes her anticipated sophomore album, Better Mistakes, via Warner Records. Get it HERE. 

About the album, Bebe commented, “This is it! It’s everything I’ve always wanted an album to be. I’m not holding anything back about my life and who I am. I felt like all of this time and work allowed me to say everything I needed to. I hope you all love it as much as I do. It really is Bebe fucking Rexha.”

To celebrate the release, the pop disruptor will headline and host her first-ever livestream, A Night With Bebe Rexha: The Better Mistakes Livestream Concert, on Thursday, May 20 at 6pm PT/9pm ET. She’s gearing up to perform hits from the new record for the very first time. Tickets are available HERE with exclusive merch packages. Audiences may enjoy repeat viewings for up to 24 hours after the livestream airs.

The music video for “Break My Heart Myself” featuring Travis Barker made its global broadcast premiere on MTV Live, MTVU and across MTV’s global network of channels, as well as on the Viacom CBS Times Square Billboard today.

Making headlines, Bebe recently sat down for an exclusive joint interview with GRAMMY® Award-winning legend Alicia Keys for Interview Magazine, who described Better Mistakes as “a collection of songs about lived experiences and lessons learned under the limelight.” 

Bebe initially teased this chapter with the 2020 single “Baby, I’m Jealous” [feat. Doja Cat], eclipsing 70 million Spotify streams and 54 million views on the blockbuster music video.

Bebe architected a pop opus with Better Mistakes. The opener “Break My Heart Myself” [feat. Travis Barker] hinges on manic bursts of energy and her signature vocal acrobatics uplifted by stadium-ready drums courtesy of legendary blink-182 stickman Travis Barker. Creaky guitar cuts through a glitchy beat on “Die For A Man” [feat. Lil Uzi Vert] as Bebe promises, “I would never die for a man, change who I am.” Meanwhile, elusive galactic hip-hop titan Lil Uzi Vert rolls through with a raw and rare cameo. Then, there’s “Amore” [feat. Rick Ross]. Her confident vocals set the stage for Rozay to pull up and do what he does with a gruff and laidback flow. The record culminates on “Mama.” Massive orchestral strings resound as she delivers one final anthem, this time, for her mom. The final confession says it all, “I messed up again, but I swear my heart is as gold as it gets.” Check out the tracklisting below.

Powerhouse songwriter/producer Justin Tranter and Jeff Levin served as the album’s Executive Producers. Better Mistakes also boasts production from the likes of Mike Elizondo, Jussifer, Michael Kennan, The Six, Lostboy Crow, and more. 

With her show-stopping voice and straight-from-the-heart lyricism, Bebe has emerged as pop’s most dynamic, diverse, and disruptive outlier on her own terms. Her vocals and pen powered the RIAA Diamond-certified (10x Platinum) crossover mega-smash “Meant To Be” featuring Florida Georgia Line. Last week, the Grammy®-Nominated smash hit officially joined the extremely exclusive ONE BILLION STREAMS club at Spotify, marking Bebe’s second song to cross this magic line. Bebe and Martin Garrix’s “In The Name of Love” surpassed one billion streams on the platform earlier last year. Bebe now becomes only one of 10 female artists who have achieved two or more billion streaming tracks on Spotify. 

Beyond over a dozen platinum singles and collaborations, Bebe’s 2018 debut, Expectations, reached platinum status and spawned two platinum singles—“I’m A Mess” and “I Got You.” Writing at a prolific pace and pushing herself with every subsequent song, she’s sacrificed to get to the forefront of pop—and she’s going to continue to reign there with her new album.

BETTER MISTAKES TRACKLISTING:

1. Break My Heart Myself (Feat. Travis Barker)
2. Sabotage
3. Trust Fall
4. Better Mistakes
5. Sacrifice
6. My Dear Love (Feat. Ty Dolla $Ign & Trevor Daniel)
7. Die For A Man (Feat. Lil Uzi Vert)
8. Baby, I’m Jealous (Feat. Doja Cat)
9. On The Go (Feat. Pink Sweat$ & Lunay)
10. Death Row
11. Empty
12. Amore (Feat. Rick Ross)
13. Mama

ABOUT BEBE REXHA: 

Diamond-selling and two-time Grammy®-nominated New York City native Bebe Rexha is a musical force to be reckoned with. Her RIAA Platinum-certified debut album Expectations (released June 2018 on Warner Records) contained the Platinum single “I’m a Mess” and global chart-topping smash “Meant to Be” (featuring Florida Georgia Line), now RIAA Certified Diamond.  “Meant to Be” held the #1 spot on the Billboard Hot Country Songs chart for a record-setting 50 straight weeks, the longest reign ever by a female lead artist, and won Top Country Song at the 2019 Billboard Music Awards and Best Collaboration at the 2018 iHeart Radio Music Awards. It was subsequently nominated for Best Country Duo/Group Performance at the 61^st annual Grammy Awards® in February 2019, where Bebe was also nominated for Best New Artist.   

Early in her career, Bebe won the National Academy of Recording Arts and Sciences’ Best Teen Songwriter Award, and then formally burst onto the scene when she wrote “The Monster,” a worldwide hit for Eminem and Rihanna that was certified 6x Platinum by the RIAA. Bebe went on to co-write and carry the instantly recognizable hook for the 3x Platinum “Hey Mama,” by David Guetta, which was nominated for a Billboard Music Award for Top Dance/Electronic Song.  Bebe also hit #1 on the Billboard Pop and Rap charts with her 5x Platinum “Me, Myself & I” with G-Eazy. In 2017, Bebe released the critically acclaimed EPs, All Your Fault: Part 1 (with the Platinum single “I Got You”), and All Your Fault: Part 2 (with “Meant to Be”).  In conjunction with Grammy® Week 2019, Bebe launched the Grammy® Music Education Coalition’s (GMEC) national campaign on behalf of its new All-Star Ambassador program, whose members also include Luis Fonsi, Rita Ora, Kristin Chenoweth, Regina Spektor and others. In October 2020, Bebe released her lead single, “Baby, I’m Jealous” feat. Doja Cat, which was followed in March 2021 with “Sacrifice,” her second single from her forthcoming Spring 2021 new album.  To date, Bebe has amassed over 4 billion YouTube views and over 12 billion total global streams and counting.